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03/23/2001 Archived Entry: "DOUBLECLICK ANNOUNCES STRATEGIC CHANGES TO ITS GLOBAL MEDIA BUSINESS"

Press Releases: DOUBLECLICK ANNOUNCES STRATEGIC CHANGES TO ITS GLOBAL MEDIA BUSINESS
DoubleClick Inc. (Nasdaq: DCLK), the industry’s leading digital marketing solutions company, today announced fundamental changes to the way the company is approaching its media business.
Curtailing the sale of those annoying banner ads. OK, so somebody noticed that banners have little impact, now what? Millions of people are using the web, why can't we sell them something? Because, the way they are processing information from the web is different. They are buying things, books, cars, houses, insurance, PCs, Cisco routers. But not through cheesy banners.