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04/16/2001 Archived Entry: "DoubleClick on Profits: Never Mind"

Internet Week > Advertising > DoubleClick on Profits: Never Mind > April 13, 2001
Online advertising network DoubleClick Inc. indicated after market close Thursday that it expects to lose between 18 cents to 22 cents a share this year after certain one-time items, reversing financial guidance it gave in January that it would post a profit of between 7 cents and 9 cents a share in 2001.
Will this mean the beginning of the end for the banner ad?